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Model Language for Marketing Materials Introducing the “Medicare Advantage” Program

Guidance for model “catch phrases” that may be used in the 2005 or 2006 marketing materials for the new MA program.

Download the Guidance Document

Issued by: Centers for Medicare & Medicaid Services (CMS)

Issue Date: August 06, 2004

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DISCLAIMER: The contents of this database lack the force and effect of law, except as authorized by law (including Medicare Advantage Rate Announcements and Advance Notices) or as specifically incorporated into a contract. The Department may not cite, use, or rely on any guidance that is not posted on the guidance repository, except to establish historical facts.