About the Campaign

• Help limit the spread of these viruses in all populations by informing people about effective prevention measures they can take.
• Deliver research-based messages through paid, earned, and owned media including TV, radio, print, social, other digital, and out-of-home platforms.
• Partner with national, state, and local organizations to ensure that all audiences have access to information that can help them avoid illness and protect themselves, their families, and their communities from highly contagious respiratory viruses.

Priority Audiences

The Risk Less. Do More. campaign will prioritize reaching audiences at high risk from PRVs, including adults ages 60 and older and adults living in long-term care facilities (LTCF). The campaign will engage these priority audiences, along with family members and friends who help older adults access care and make health decisions.

The campaign will also tailor messages for health care providers (HCPs) and provide them with resources to help facilitate conversations with patients about Pan Respiratory Virus vaccines.

Partnership Engagement

Partner organizations will have access to campaign materials developed by HHS in collaboration with the Centers for Disease Control and Prevention (CDC) to help amplify and extend the reach of the campaign messages and activities among priority audiences. Outreach materials include fact sheets, posters, flyers, social media messages, and more to help amplify community engagement efforts.