Content created by Assistant Secretary for Public Affairs (ASPA)
As a health care provider, you play an important role in educating patients on the life-saving benefits of flu, COVID-19, and RSV vaccines. The most trusted sources of vaccine information are health care providers, and a strong recommendation to your patients to get vaccinated can help them feel more confident that vaccines can benefit them and keep them doing the things they love. Our campaign resources provide messaging you can use in patient outreach, guides for having conversations about vaccines, fact sheets you can give to patients who have questions about flu, COVID-19, and RSV vaccines, and resources to share with other health care provider colleagues.
Discussion Guides
It is normal for patients to have questions and concerns about vaccines. Use our conversation guide for tips on how to talk to patients about vaccines and review the commons concerns handout for answers to common questions from patients.
A guide for health care providers to start the vaccine conversation with patients and to provide answers to common questions about flu, COVID-19, and RSV.
A fact sheet for health care providers to use to address common concerns patients may have about flu, COVID-19, and RSV vaccines.
Patient Handouts
Use our campaign resources to share important information about flu, COVID-19, and RSV vaccines with your patients and help address common concerns they might have.
A handout for health care providers to give to patients that explains who is at highest risk for severe flu, COVID-19, and RSV, and why vaccination is important.
A poster for health care providers to hang in places where patients can learn about why to vaccinate against flu, COVID-19, and RSV.
Health Care Provider Digital Banners
Digital banners for provider websites to help to promote flu, COVID-19, and RSV vaccines. Use these banners to encourage patients to get vaccinated and to promote resources among colleagues for staying protected against respiratory viruses.
A digital banner for health care providers to post on websites and other communication channels to encourage patients to get vaccinated and stay protected against severe illness from flu, COVID-19, and RSV.
Download "Talk to your health care provider" banner 1872x320 [363 KB]
Health Care Provider Social Media Messages
Sample social media messages to help promote flu, COVID-19, and RSV vaccines. Use these social media messages to encourage patients to get vaccinated and to promote resources among colleagues.
A sample social media message for health care providers to post on their channels to encourage patients to get vaccinated and stay protected against severe illness from flu, COVID-19, and RSV.
Download "Don't wait" graphic for Facebook, Instagram, LinkedIn, and X
Download "Don't wait" graphic for Facebook Stories, Instagram, and Snapchat
A sample social media message for health care providers to post on their channels to encourage patients who are 65 years or older to get vaccinated and stay protected against severe illness from flu and COVID-19.
Download "65 or older" graphic for Facebook, Instagram, LinkedIn, and X
Download "65 or older" graphic for Facebook Stories, Instagram, and Snapchat
Customizable Materials
Customize these campaign materials to encourage your patients and community members to get this season's flu, COVID-19, and RSV vaccines. Add your own messages to highlight the importance of vaccination and include details on where patients can schedule an appointment to get vaccinated.
Use this automated phone message as is, or use it as inspiration for your own message to encourage your patients to get this season’s flu, COVID-19, and RSV vaccines.
Hello!
Thank you for taking this call from [name of your health care organization or office].
Did you know that respiratory infections like flu, COVID-19, and RSV can make you seriously ill? And that some people get so sick they need hospital care?
You’re at high risk for a severe case of flu or COVID-19 if you’re 65 years or older, if you have certain medical conditions, or if you have a weakened immune system.
You’re at high risk for severe RSV if you’re age 75 or older, or if you’re between ages 60 and 74 and live in a nursing home or have certain medical conditions.
Vaccines prevent millions of cases of respiratory infections every year. Talk to your doctor to see which vaccines are right for you.
Call XXX-XXX-XXXX or visit [your website URL]/get started at vaccines.gov to make your vaccine appointment today.
Use these sample text messages as is, or use them as inspiration for your own messages to encourage your patients to get up to date on vaccines for flu, COVID-19, and RSV.
- Getting vaccinated lowers by half your risk of getting very sick or being hospitalized for infections from common respiratory viruses like flu, COVID-19, and RSV. Call XXX-XXX-XXXX/visit [website URL] to schedule an appointment.
- Don’t let flu, COVID-19, or RSV slow you down! Get vaccinated to boost your protection. Ask your doctor about vaccine recommendations. Call XXX-XXX-XXXX/visit [website URL] to make an appointment.
- Flu, COVID-19, and RSV are respiratory diseases that carry extra risk for you if you’re 60 or older, have certain health conditions, or are pregnant. Ask your doctor about vaccine recommendations. Call XXX-XXX-XXXX/visit [website URL] to make an appointment.
- Risk less so you can do more! Get vaccinated against flu, COVID-19, and RSV to help protect yourself from getting very sick if you get infected. Call XXX-XXX-XXXX/visit [website URL] to schedule your vaccinations today!
- Risk less and do more of what you love with one of the best ways to protect yourself from this season’s respiratory illnesses. If you haven’t gotten all your vaccines yet, get started at vaccines.gov.
Use this sample newsletter copy as is, or use it as inspiration for your own messages to encourage your patients to get this season’s flu, COVID-19, and RSV vaccines.
Get protected: Get vaccinated for flu, COVID-19, and RSV!
Vaccines can help keep you from getting sick with influenza (flu), COVID-19, and respiratory syncytial virus (RSV) this season. And if you do get sick with any of these viruses, then vaccines can help keep your symptoms mild and keep you out of the hospital.
Who’s at high risk for a severe case of flu or COVID-19? People 65 years or older, people with certain medical conditions, and people with weakened immune systems.
Who’s at high risk for a severe case of RSV? People 75 years old or older, and people 60 to 74 years old living in a nursing home or who have certain medical conditions.
What if I’m pregnant? Vaccinating against flu and COVID-19 during your pregnancy can help keep you from getting very sick and can even pass protection to your baby. Your health care provider may also recommend that you get an RSV vaccine while pregnant to help protect your baby.
Vaccines prevent millions of cases of respiratory infections every year. Call us at XXX-XXX-XXXX/visit [insert URL]. Don’t wait! Talk to your doctor about what vaccines are right for you and make a vaccine appointment today.
Visit the CDC Provider Toolkit for more resources this respiratory virus season including clinical guidance, immunization recommendations, webinars, and additional materials for your practice.
Have questions or need assistance? Contact a member of the campaign team using the Contact Us form.